La Vie
Roses are red. Meat is… over? For Valentine’s Day, La Vie wrote meat a very public break-up letter – and we helped recreate the rejection for a UK audience.
For Valentine's Day, vegan bacon brand La Vie turned the traditional love letter on its head, publishing a heartfelt break-up letter to meat across newspapers, outdoor media and PR in France.
We recreated the campaign for the UK, weaving in British references and adapting the humour so the letter felt every bit as witty, charming and headline-worthy as the original.
Advertorial
Copywriting
Plant-based brand
Work with us?
Similar projects
Our services
our offices
