Butternut Box are purveyors of delicious fresh dog food, with a fresh brand tone of voice to match — honest, upbeat, quirky, with a few puns thrown in for good measure. When it came time to launch the offering in the Netherlands, nailing the same voice was vital.

We came on board as strategic partners, kicking things off with a joint workshop to get to grips with the challenge of recreating the brand tone in Dutch. Then, we got our teeth into things, finding elegant ways to recreate core brand language, and using our local insight to pare back the puns, dial up the openness, and hit the right note for Dutch dog owners.

From there, we rolled out the fresh tone of voice across packaging, social, email, and more – we tailored, trained, crafted and critiqued, to make sure Butternut Box’s Netherlands’ comms were hitting the mark at every touchpoint.

The result? A successful first foray into another market for a bold new brand, paving the way for international growth which continues today.