Alpro
To keep pace in a world where everyone is thinking harder about their choices, we helped Alpro develop a new tone of voice that would encompass the brand’s philosophy and work across multiple channels – and markets.
We needed to find a way to convince the audience that Alpro is the exciting, easy way to bring more to plates – more taste, more texture, more diversity, more plant-based benefits.
The challenge was to land on a tonality that could stretch across beliefs, flavour cues and everything in between, all with an eye on how that tone of voice would transfer into other languages.
We defined a frank approachable voice for the brand. And our partnership didn’t stop there, extending into advertising, scripts, product copy, and more in over 15 languages.
Plant-based brand
Tone of voice
Multiple markets
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