Transcreation

Transcreation

Reese's

Reese’s. Scream. Halloween. The ingredients for a killer campaign were already there – over to us to make sure the German copy was every bit as sharp as the original.

When Reese's teamed up with Scream ahead of the film's release, the campaign centred around an interactive phone booth experience packed with suspense, dark humour and nods to one of horror's most iconic voices.

We recreated the scripts in German, carefully balancing tension, rhythm and cheeky wit so the experience delivered the spook-factor for a German peanut butter meets horror loving audience.

October 2025

Video scripts

Creative translation

Our services

Transcreation & creative translation

Transcreation & creative translation

Copywriting

Copywriting

Cultural reviews

Cultural reviews

Tone of voice

Tone of voice

AI workflow consultancy

AI workflow consultancy

Franklyfluent talent

Franklyfluent talent

our offices

London

London