Fever-Tree

It's no exaggeration to say that when Fever-Tree stepped on to the soft drinks scene in the early 2000s, they broke the category. Their brand line ‘If ¾ of your drink is the mixer, mix with the best’ flipped the script on mixers, prompting bartenders to rethink their traditionally supporting role.

Our job was to make the line hit just as hard across Europe. The catch? Not every language has a neat equivalent for ‘mixer’. So our writers had to get creative - finding sharp, succinct ways to land the same insight without relying on the same words.