Perk

Travelling for work needn’t be a chore. So when TravelPerk joined forces with expense-management platform Yokoy at the end of 2024, Perk was born - a new hybrid platform designed to take the grind out of business trips. Expenses, itineraries, flight and train tracking… it all sits in one place, giving businesses more headspace to focus on what matters: real work.

A new brand name meant a design overhaul and new comms to match; Perk came to franklyfluent for help localising their distinctive tone of voice for their key markets: Germany, France, Spain, Italy and the Netherlands. A human, friendly feel permeates their copy. Lines like ‘Wave goodbye to the work behind the work’ put users at ease, reassuring them that Perk has all the admin stuff covered so you can get on with the important stuff (and maybe enjoy some local culture while you’re at it!).

As well as translating updated website copy and customer comms for the launch, we supported Perk with a multilingual brand campaign to spread the message: Perk handles the work so you can get on with your breakthroughs. From video scripts and paid ads to landing pages, we were involved at every step of the journey as the new brand made its mark on the business travel sector.