Estrid

Estrid changed the game when it came to shaving. Their high-quality razors, accessible price point and bold, body-positive messaging challenged an industry built around telling people when, where and why they should shave.

So when it came time for Estrid to launch in France, holding onto their distinctive tone of voice was crucial. Working with a language as gendered as French, it would take creative flair and native expertise to capture the essence of the original. That’s where we came in.

We adapted Estrid’s brand materials across website, social, CRM and more — setting Estrid up for a smooth move into the French market, without losing what makes the brand so distinctive.