Before launching in the Netherlands, Pip & Nut needed to convince a major supermarket chain that its brand belonged on the shelf. To do that, they created a mock takeover of the retailer's in-store magazine and POS giving buyers a glimpse of how the brand would come to life in market.

We recreated Pip & Nut's warm, cheeky tone of voice throughout the publication, from editorial copy to campaign headlines, to give a real flavour of the creative partnership retailers could expect. The pitch didn’t just tell them about Pip & Nut. It showed them.