Metropolitan wasn't designed to be flicked through and forgotten. Eurostar wanted an onboard magazine passengers wanted to steal away with them.

Packed with new restaurants, cultural recommendations, interviews and insider guides to the cities along Eurostar's routes, it needed to feel more like a great travel magazine than a piece of corporate comms.

We recreated articles for French and Dutch readers, giving headlines the same pull, features the same flow and recommendations the same sense of discovery as the English originals.

Because when you're telling someone where to eat in Paris or what to see in Amsterdam, getting the information right is only half the job. You have to make them want to go.