Since launching in 2017, DASH has built a distinctive voice to match its standout drinks. While DASH had already secured strong retail presence in France, much of that personality was getting lost in-store, with functional messaging zapping the brand’s usual effervescence.

We worked with the team to recreate their playful tone of voice in native French, crafting headlines that felt every bit as punchy, smart and ownable as the originals. The result was retail copy that didn't just explain the product - it sounded unmistakably DASH.