Revealing the breadth of Xerox's offering to a global audience

The name Xerox may be synonymous with printing but the brand’s offering extends far beyond, encompassing systems, hardware, software and services to support everything from transportation to healthcare, financial services and HR. It was time to spread the word but, to do so in a way that would engage, Xerox needed to produce revealing content that helped explain and promote its technology, using a new tone of voice that was human and full of personality for their global audience.

Our job? We needed to capture and transfer Xerox’s new voice into a breadth of 11 languages, efficiently, and at enormous scale – enter our specialist tech content transcreation services. Thousands of words and hundreds of pieces of content later, we have helped Xerox to seamlessly roll out this new comms programme around the world.

If you’re after so tone of voice TLC, we’re here to talk.

This case study is about: b2b marketing, b2b transcreation, content translation, marketing transcreation, tech marketing, tone of voice