Establishing an identity for Hong Kong’s newest luxury residential development
The Peak is Hong Kong’s most sought-after neighbourhood – a discreet but luxurious urban retreat for discerning purchasers. CSI Properties sought our help in naming and branding the newest residential development in this desirable enclave: 8 Peak Road.
We were on hand to provide cultural and linguistic consultation, seeing naming options through the eyes of a very specific multilingual audience, and navigating the sensitivities at play in a region with a complex past.
Later, we handled the Chinese transcreation of the carefully chosen name, and helped to design a bilingual brand mark skilfully infused with both the cachet of an English name and the local flavour of traditional Chinese.
Need a friend on the inside when adapting comms for markets abroad? We can help.