Establishing an identity for Hong Kong’s newest luxury residential development

The Peak is Hong Kong’s most sought-after neighbourhood – a discreet but luxurious urban retreat for discerning purchasers. CSI Properties sought our help in naming and branding the newest residential development in this desirable enclave: 8 Peak Road.

We were on hand to provide cultural and linguistic consultation, seeing naming options through the eyes of a very specific multilingual audience, and navigating the sensitivities at play in a region with a complex past.

Later, we handled the Chinese transcreation of the carefully chosen name, and helped to design a bilingual brand mark skilfully infused with both the cachet of an English name and the local flavour of traditional Chinese.

Need a friend on the inside when adapting comms for markets abroad? We can help.

This case study is about: brand, branding, chinese, copywriting, cultural consultation, marketing, naming, property, real estate, transcreation