FF transcreation agency FF creative translation agency FF tone of voice agency FF copywriting agency

See our Work

Words come to life! See what we’ve done for clients before.
chinese naming services

Establishing an identity for Hong Kong’s newest luxury residential development

The Peak is Hong Kong’s most sought-after neighbourhood – a discreet but luxurious urban retreat for discerning purchasers. CSI Properties sought our help in naming and branding the newest residential development in this desirable enclave: 8 Peak Road.

We were on hand to provide cultural and linguistic consultation, seeing naming options through the eyes of a very specific multilingual audience, and navigating the sensitivities at play in a region with a complex past.

Later, we handled the Chinese transcreation of the carefully chosen name, and helped to design a bilingual brand mark skilfully infused with both the cachet of an English name and the local flavour of traditional Chinese.

Need a friend on the inside when adapting comms for markets abroad? We can help.

This case study is about: brand, branding, chinese, copywriting, cultural consultation, marketing, naming, property, real estate, transcreation