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packaging transcreation services

Bringing Oppo’s range of healthy ice creams to Germany

A new but feisty entrant to the ice cream category, Oppo has capitalised on the wellness trend by offering healthier ice creams that don’t skimp on taste. The range, which is low in calories and made from natural ingredients, has been flying off the shelves. So much so, they needed our help with packaging translation and an adapted brand proposition to bring their products to Germany.

With our help, Oppo was able to articulately and elegantly bring to life what makes them different for a whole new audience. Health benefits, ingredients, and origins all conveyed in language that evoked the delicious decadence of the eating experience.

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This case study is about: branding translation, fmcg, german, packaging, packaging transcreation, packaging translation, tone of voice