Helping Clas Ohlson get social in Germany

As Swedish homeware brand Clas Ohlson shifted its German offering out of physical shops and into the digital-only space, social channels were set to be more important than ever. It would take engaging content with local relevance to entice and inspire would-be home-improvers to explore the online store. Social media content would be key.

We planned and penned posts for the brand across Instagram and Facebook, leveraging our local expertise to ensure every one would naturally chime with a German audience, and worked to recreate the bright and approachable charm of the brand’s tone of voice in a new language and for new audience. From timely content drops that aligned with national habits and holidays, to hashtag hunting to ensure relevance and reach, our knowledge helped the brand establish a solid and meaningful social presence in the German market.

Need to get on the social media map in a new territory? Talk to us.

This case study is about: content transcreation, copywriting, german, marketing transcreation, transcreation