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advertising transcreation

Translating the spirit of Captain Morgan for German advertising

When rum brand Captain Morgan asked us to help with their German advertising creative translation, we knew we were in for a fun challenge.

Since its inception in 2011, Captain Morgan has become famous for its irreverent tone and sense of adventure. We needed to capture this spirit while navigating a sea of wordplay and puns (notoriously difficult to translate). Since then we’ve successfully transcreated everything from Olympic sponsorships to new product launches, helping our new audience ‘Live like the Captain’.

If you have an advertising translation you’d like to discuss, here’s how to get in touch.

This case study is about: advertising, advertising transcreation, advertising translation, ATL transcreation, tone of voice