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Globalising Mandarin Oriental’s keyword advertising

As a truly global presence in the world of luxury hotels, Mandarin Oriental has to keep itself visible to prospective guests across the globe, which is why search advertising, SEO and search engine marketing are all such a key part of their marketing mix.

Brought on board to assist with their multi-market search – from keyword research & optimisation through to ad copy transcreation – we were tasked with adapting a suite of Mandarin Oriental’s pay-per-click Google Ads, globalising them for markets as varied as France, Turkey, and Japan, covering 10 languages in total. We combined writing excellence with the know-how to ensure each line was perfectly crafted for search in every language and market.

Need translations that are word-perfect and SEO-ready? We’d love to chat.

This case study is about: hospitality, luxury transcreation, multilingual seo