Taking a beauty behemoth to Europe

Sally is a tour de force in the world of beauty. Catering to professionals and punters alike, the brand produces a huge volume of communications every week running the gamut from highly functional product-led copy, to marketing materials such as its monthly promo magazine, newsletters, social media, and point of sale ads.

As Sally’s transcreation partner, our role has been to define a tone of voice for the brand across its many European markets, steering its youthful, friendly, extroverted spirit through everything the brand says. Meanwhile we put in place a sophisticated translation tech solution to streamline the print and digital production process, and to store, leverage and consistently apply translated language month after month, as cost efficiently as possible.

Need help adapting your marketing materials for multiple markets? Talk to us.

This case study is about: advertising transcreation, b2b, b2b marketing, b2c, beauty, branding, dutch, fashion, fashion transcreation, flemish, french, german, marketing transcreation, spanish, tone of voice, transcreation