Luxury transcreation for Royal Palm Marrakech’s new approach to living
The Royal Palm Marrakech resort’s collection of elegant villas combines the comfort of a private residence with the amenities of a five-star hotel. Branding agency Saentys created a beautiful launch campaign; now it fell to us to translate the full suite of marketing materials so that both English- and French-speaking audiences could get a taste of this innovation in luxury living.
With the villas still under construction at campaign launch, photography could only suggest the spirit of the offering. Which was where our luxury translation expertise came in. Our luxury transcreation needed to bring the true promise of the villas to life, describing the light and space – as well as key technical features – afforded by the breathtaking architecture of the luxury residences.
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This case study is about: branding translation, french, hospitality, luxury, luxury transcreation, property, real estate, travel