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brand tov

Helping Provamel to tell their story internationally

Organic plant-based drinks brand Provamel saw an opportunity. Consumers were becoming increasingly open to dietary alternatives. As a healthy eco-conscious food and drinks producer, Provamel identified this as their moment to move into the mainstream.

Using real audience insights they positioned themselves as a brand that, far from restricting you, opens you up to all sorts of possibilities. And they asked us to tell this story of positivity, change and open-mindedness to an international audience, resulting in the basis of a brand tone of voice that played out online, in advertising and beyond, and continues to define how the brand talks about itself today.

If you need help conveying what you’re all about to the world, talk to us.

This case study is about: packaging transcreation, packaging translation, plant-based, tone of voice