Helping Bumble keep love alive in 2020

2020 was the year everything got turned on its head, including dating. Bumble wanted to remind singletons that love can flourish in the strangest of times, and launched a powerful outdoor campaign to do just that.

Full of puns and clever wordplay, the copy-led ads needed native-level judgement and an expert eye if they were to work in a new language and market. So, when the time came to launch in Germany, we were brought on board to make every new German line shine with culturally-sensitive, carefully crafted transcreation services.

With an emphasis on maintaining the original creative idea behind the English, a whole suite of all-new ads was developed – each one designed to raise a smile among a German audience.

Need to find the right words for your creative idea in another language? Talk to us.

This case study is about: advertising transcreation, advertising translation, ATL transcreation, copywriting, cultural consultation, german, marketing transcreation, transcreation