Bringing rhythm to Pirate Studios' tone of voice

Pirate Studios think everyone should be able to DJ, make music, dance and podcast without waiting for payday.  That’s why their studios are affordable, open 24/7, and open to everyone. Pirate’s self-serve system lets artists book online and let themselves in. But it means the brand has no face time with its creative community. Upshot: their words have to work hard to show what Pirate are about.

The Pirate voice swaps ‘formal’ for ‘normal’, turns up the punch, and keeps copy tight. Our challenge? Translate that tone of voice into a language famed for its formality and lengthy words. Our German team worked relentlessly to strip things back and give Pirate’s voice the same bold but effortless style auf Deutsch.

Keen for your tone of voice to pack the same punch in other markets? Drop us a line.

This case study is about: brand, german, tone of voice