Creating indulgent TV scripts for Germany

Reese’s love putting peanut butter in things. To prove it, they developed TVCs pouring the nutty stuff into weird and wonderful objects. The ‘Put Peanut Butter In It’ campaign saw Christmas stockings and stiletto shoes get filled to the brim while a soothing voice over explains just how normal that is.

Ad agency Mother tasked franklyfluent with producing creative translations of the ads for Germany.

We wrote scripts that emulated the seductive tone of the original and would have German consumers dying to eat some Reese’s chocolate.

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This case study is about: advertising transcreation, branding, tone of voice, transcreation, TVC transcreation