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e-commerce transcreation

Translating MADE.com’s online showroom

As an online business, MADE.com don’t have the luxury of a high street presence where people can meet the staff and view the products close up, so the words they choose on the website have to do all the hard work – the attracting, explaining, selling and helping. And all in a way that gets across who the company is and what they stand for.

Which is why we knew we would have our work cut out for us when it came to MADE.com’s e-commerce translation. The challenge was to transcreate the 150+ product and collection descriptions – capturing the fun stylish tone of the original product copy complete with jokes and puns, while ensuring details and technical specifications were on-point too.

If you’re keen to hear more about how we handle retail translations of scale, we’d love to talk.

This case study is about: french, german, italian, spanish, website translation