Creatively translating Le Méridien’s global campaign
When Le Méridien hotels launched a new brand campaign encouraging travellers to unlock unexpected experiences, creative translation of their marketing was high on the list of priorities.
As an internationally renowned name in high-end hospitality, it was crucial to establish a consistent message and tone across markets while keeping on high alert to cultural sensitivities – effectively creating a global campaign that felt like a local one. That’s where we came in: working across 11 markets, we helped Le Méridien navigate these choppy waters, and the result was a unified global campaign with distinctly local flavour.
Speak to us to learn more about how we approach creative translation.