Growing infarm’s brand platform across multiple markets
infarm are a brand set on revolutionising how food is produced and eaten, starting in the most unlikely of places: cities. infarm’s veg is grown in modular vertical farms spread out in urban neighbourhoods. The result? Fewer resources used. Fewer air miles traveled. Fresh, local produce.
With an innovative proposition to communicate, and a vast vision to convey, infarm brought us on board to adapt their global brand platform for audiences around the world. That meant rewriting their core copy lines to feature across web pages, packaging and in-store displays. We paid close attention to the unique urban and farming norms of each market, allowing us to recreate infarm’s tone, vision, and feisty grassroots attitude in a way that felt right in each language and for each audience.
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This case study is about: branding, copywriting, danish, danish copywriting, dutch, dutch copywriting, french, french copywriting, german, german copywriting, japanese, japanese copywriting, packaging transcreation, transcreation