Helping La Vie make headlines on Valentine's Day

When Valentine’s Day rolled around, French vegan bacon brand La Vie spotted a stunt-worthy opportunity. The idea: write a break-up letter to meat, declaring an end to our toxic love affair. The ad would run in newspapers, out of home, and in PR packs. All released on the most romantic day of the year.

We recreated the campaign for a UK audience, making sure the humour was hitting the right note, and weaving in references that would resonate with the British bacon-munching public.

The result? A headline-grabbing campaign that helped shift the veg-curious into the category, and sealed La Vie’s reputation as the boldest (non) bacon brand in Blighty.

Want your copy to hit the right tone no matter the language? Get in touch.

This case study is about: brand, fmcg, food and drink, plant-based, tone of voice