Exporting Estrid’s bold tone to France

Challenger D2C brand Estrid have changed the game when it comes to shaving. Their low-cost, high-quality razors, and no-gender, no-nonsense attitude have won them fans far and wide.

So when it came time for Estrid to launch in France, holding onto their distinctive tone of voice was crucial. Working with a language as gendered as French, it would take creative flair and native expertise to capture the essence of the original. That’s where franklyfluent came in.

We adapted all of Estrid’s brand materials – from website, to social, to CRM and more – setting Estrid up for a smooth move into a tricky market.

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This case study is about: advertising transcreation, b2c, brand, brand launch, branding, cms integration, d2c, english, french, marketing transcreation, tone of voice, transcreation, website transcreation