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A woman drinking coffee in bed

Helping dreams come true for Duvet Hog in Germany

Dreaming of better sleep? Look no further… vegan duvet brand Duvet Hog are on a mission to bring feather-free sustainable bedding  to the world.

Our job? Make their brilliantly quirky website work for a German market. Full of sleep-themed puns (you had us at ‘happy go ducky’) the challenge here was to find wordplay in German that would have the same impact as the English. Part and parcel of what we call the art of transcreation.

The result? A German website aimed at those curious about more sustainable bedding options, still full of the charm of the original. Look no further for a way to sleep easy…

Want your web copy to hit the mark no matter the language? Leave it to us.


This case study is about: b2c, branding, d2c, german, tone of voice, transcreation, website translation