Bringing Butternut Box to the Netherlands

Butternut Box are purveyors of delicious fresh dog food, with a fresh brand tone of voice to match — honest, upbeat, quirky, with a few puns thrown in for good measure. When it came time to launch the offering in the Netherlands, nailing the same voice was vital.

franklyfluent came on board as strategic partners. We kicked things off with a joint workshop get to grips with the challenge of recreating the brand tone in Dutch. Then, we got our teeth into things, finding elegant ways to recreate core brand language, and using our local insight to pare back the puns, dial up the openness, and hit the right note for Dutch dog owners.

And we’ve been safe-guarding that tone ever since. Across packaging, social, email, and more, we’ve tailored, trained, crafted and critiqued, to make sure Butternut Box’s Netherlands’ comms are hitting the mark at every touchpoint.

The result? A successful first foray into another market for a bold new brand, and a partnership that continues today.

Need a clued-up partner for a new market launch? Get in touch.

This case study is about: advertising transcreation, b2c, branding, cultural consultation, d2c, dutch, fmcg, marketing transcreation, packaging transcreation, tone of voice, transcreation