Helping Telstra communicate the hidden strength of its tech offering
Tech brand Telstra provides cloud solutions to hundreds of businesses all over the world. Its services are vital but invisible, by design. A key selling point is that Telstra’s clients can purchase a complete white-labelled platform that they can then repackage as their own.
To bring this compelling but nuanced proposition to life, B2B marketing agency McDonald Butler devised an eye-catching direct mail campaign. The DM, designed to look like a vinyl record, led with the insight that Telstra acts as your backing band, allowing you to take centre stage.
Of course if this message was to land with a French audience, the metaphor would have to sing just as loudly and clearly in translation. That’s where we came in, with specialised B2B transcreation services. Our team of skilled French writers made sure that B2B prospects across France received a clear and impactful piece of tech marketing content.
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